p.02 · Holder's page
I'm Shruti. Once a financial analyst, now a brand strategist. Always a little of both.
Surname
Aggarwal
Given names
Shruti
Profession
Brand strategist
Place of issue
New York
Date of issue
Dec 2026
Valid for
WORLDWIDE
Shruti A.
I spent two years in forensic finance at Stout, untangling Fortune 500 disputes one spreadsheet at a time. Somewhere in the numbers, I got curious about the brands behind them: why people choose them, trust them and keep coming back. So I came to NYU to study brand strategy. Now I build brands people care about, backed by the rigor I learned in finance.
4
CITIES
2
YRS IN FINANCE
2026
NYU GRADUATE
1/27
READY TO BOARD
p.03 · Visas & itinerary
No. 7J26
Contents
From valuations to brand value.
The decision
Packed a single trunk and moved 120 km away to boarding school.
The risk
Seven. New city. Phone calls home, twice a week, on a landline.
The outcome
Learned to make a home anywhere within 48 hours.
“Independence is a muscle. You only build it by leaving the gym.”
Brand Voyage
Every project has its own boarding pass, dressed in its brand’s colours. Tap one to pull it out, then tap again to see what’s on the back.
Checked Baggage
Luggage tags and backstage passes from fashion week to the UN. Tap one to scan it.
In-Flight Entertainment
Two micro-influencers. Two very different niches. End-to-end content strategy, on-screen direction, captions, and SEO/hashtag mapping — built to grow discoverability without losing voice.
Shruti AggarwalSeries I
Shruti AggarwalSeries I
Gagan AggarwalSeries II
Gagan AggarwalSeries II
Gagan AggarwalSeries IIShruti AggarwalSeries IShruti AggarwalSeries IGagan AggarwalSeries IIGagan AggarwalSeries IIGagan AggarwalSeries IIShruti AggarwalSeries IShruti AggarwalSeries IGagan AggarwalSeries IIGagan AggarwalSeries IIGagan AggarwalSeries IIThe Layover Library
Notes on brand, search, culture, and the strange overlap. Published on Medium.
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Vol. 01 · Apr 11, 2025
Swipe Right On Strategy That Works
Five decisions that connect audiences, channels, and data.
Open the bookStamp my passport.
Recruiter, founder, fellow strategist? Leave your company's stamp on my visa page — proof you stopped by.
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